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Estelle Luk

Product Designer

Designing 0→1 product experiences for complex workflows, AI-powered tools, and the messy moments where users meet product contraints.

Designing 0→1 product experiences for complex workflows, AI-powered tools, and the messy moments where users meet product contraints.

Currently

0→1 Products @ Jobber

Previous

Growth & Monetization @ Wave

Mobile Apps @ FreshBooks

Selected work

Building Jobber’s Sales Pipeline from 0→1 (2026)

A 0→1 product that brings fragmented sales workflows into one flexible pipeline, helping home service businesses track opportunities, move work forward, and use AI to prioritize what needs attention

A 0→1 product that brings fragmented sales workflows into one flexible pipeline, helping home service businesses track opportunities, move work forward, and use AI to prioritize what needs attention

Revamping Time Tracking on FreshBooks mobile app (2023)

A redesign that simplified how small business owners track, edit, and manage billable time on the go

Online payment activation (2023)

A mobile payment activation flow that helps small business owners enable online payments, complete setup, and start getting paid through FreshBooks